If you’re a photographer or somebody who loves to take beautiful shots, selling your photos or prints online is a great way to showcase your skills and generate some income, as well. Ideally, you want to display your work in a professional and aesthetically-pleasing way on your WordPress site.
However, the default WordPress layout isn’t designed with photographers and visual artists in mind. Using a WordPress theme to customize the default layout can help enhance your online photography or print shop. This way, you can improve product visibility and encourage site visitors to easily browse through your photo galleries.
In this article, we’ll go over how you can sell your photos and prints online using the Inspiro PRO theme with WooCommerce.
Why you might want to sell photos/prints online
If you’re a visual artist and love to create art, you should consider selling your valued work online. This can help you turn your passion into an income stream that offers much more room for growth in the future. Creating an online WooCommerce store also works great for photographers. This way, photography enthusiasts can showcase their skills to everyone and generate some money for putting in the effort.
Selling your photos and prints on a WooCommerce store gives you and your work more exposure. This means more people will get to see your creations. This is also great for converting art admirers into paying customers. In addition to this, you can also sell photos as a side product. For instance, you can offer discounted photography shoots for everyone who signs up to buy photo frames from your store.
Let’s take a look at some use case scenarios for selling photos or prints on a WooCommerce store:
- Designs for apparel products. Apparel products are always in need whether you run a brick-and-mortar or online store. Offering designs for apparel products on your WooCommerce store can help you capitalize on the demand. You can offer pre-designed prints for hoodies, t-shirts, caps, and socks on your online store and let customers choose their preferred colors. In addition to this, you can also let customers create their unique designs.
- Visual graphics. If you’re looking to showcase visual graphics professionally and attractively, creating an online print shop is worth a shot. This way, you can create a beautiful portfolio while also offering site visitors the option to buy any print they like.
- Logos. You can sell logos and monograms on your WooCommerce print shop. Site visitors can navigate your site, enter their logo requirements, and place their orders. This helps save you time and offers a user-friendly way of purchasing unique logos.
- Stock photo gallery. If you take high-quality stock photos, showcasing them in a beautiful layout on your WooCommerce print shop is a great idea. This way, you can let customers view and purchase the stock photos they are interested in.
- Offer custom visual art (customized art products). You can also offer customized visual art in an online print shop. For instance, you can offer custom logos or custom sketches and let customers decide how they want their final piece of art. You can add more value to your creation by adding the art in a frame or offering the option to gift wrap the art piece.
How to sell your photos/prints in WooCommerce using Inspiro Pro
Inspiro Pro is a WordPress theme designed with photographers and visual artists in mind. It is a professional portfolio theme that helps you customize various parts of your WordPress site using the Elementor page builder.
Inspiro Pro, out of the box, offers many extensive features including video backgrounds, Elementor integration, and lets you use video from popular platforms such as Youtube and Vimeo as well as giving you the option to self-host it. The best part about Inspiro Pro is that it’s simple to use, even if you’re a beginner. The simple installation process speeds up the time needed to first set up a new theme on your WordPress site.
Here, we’ll show you how you can sell your photos or prints in WooCommerce using the Inspiro Pro theme.
Step #1: Get the Inspiro Pro theme
First, start by getting the Inspiro Pro theme and installing it on your WordPress site. Navigate to Appearance → Themes → Add New and select the Inspiro Pro theme file you downloaded from your WPZOOM account.
Once the theme is installed, click on the Activate button to continue. This will redirect you to the Theme License + Quick Start page.
Here, you will enter the license key provided to you at the time of purchase and click the Save & Activate button to continue.
You can also go through the documentation, import demo content, add a logo and start customizing your theme. You will also need to install the required plugins and will have the option to access the support desk from this page.
Step #2: Install WooCommerce
Now that the Inspiro Pro theme is installed on your WordPress site, you need to install and set up WooCommerce.
Start by downloading the WooCommerce plugin and navigate to Plugins → Add New from the WordPress admin panel. Once you’ve installed the plugin, click on the Activate button to enable WooCommerce on your site.
The WooCommerce setup wizard will guide you and help you quickly set up your WooCommerce site in five simple steps.
Enter your store details and click the Continue button. Next, you can choose the industry you’re operating in and click the Continue button.
After entering your business details and the product details, select the Inspiro PRO theme and click the Continue with my active theme button.
The next step is to configure the payment method. To do this, navigate to WooCommerce → Settings → Payments. PayPal can be used as a basic payment method for most online stores. Turn the slider on next to PayPal to enable it as the payment method on your online print shop.
However, you can also use other payment gateways as WooCommerce offers various gateway integration for different platforms. This gives you full control over choosing the right payment processor for your WooCommerce site.
Step #3: Set up the photo/print products
Now you can start adding the photo or print product to your WooCommerce store. Navigate to Products → Add New to add a new product to your online store.
Start by adding the product title, the product description, and the product image. Since it’s a visual product, uploading a high-quality, crisp image is important.
Once you’re done, scroll down to the Product data meta box and select Variable Product from the dropdown list. Navigate to the Attributes tab and add the variation attributes you want to offer with your product. Once you’re ready, click the Save Attributes button to continue.
Now click on the Variations tab and select the Create variations from all attributes option before clicking the Go button. This will automatically add all attributes as variations for your WooCommerce product. Now set a price for each variation and click the Publish button to save product details and continue. You can set the same price for each variation or different prices, depending on the product you’re selling.
Step #4: Preview
Here’s how customers on your online print or photography shop will see the variable WooCommerce product on the front-end:
Once customers select different variations of the product, the product price will change dynamically.
You can take a look at our working live demo example yourself for a better feel of how the Inspiro Pro theme lets you set up and sell photos and prints on your store in a visually-appealing way.
Conclusion
Displaying photos and prints on an online store can be challenging, especially if you’re stuck with the default WooCommerce layout. It gives your WooCommerce photo products a generic and bland look.
Ideally, you want to showcase your photos and prints in the best way possible and let site visitors purchase art pieces easily from your online store. A great way to do that is by using a robust WordPress theme designed for online photo or print shops, like Inspiro Pro.
Ready to start selling photos and prints on your WordPress site? Get Inspiro Pro today!